Orange – Mobile Telecommunications and Beyond

France Telecom’s mobile network service and internet service brand is called Orange. In 2009, they have reached up to almost 193 million customers in 32 countries and it ranks in fifth place among the world’s largest telecom operators. The brand was originally launched in 2004 for the for Hutchison Telecom mobile phone operator in the United Kingdom. The brand was acquired by France Telecom back in August 2000 and was renamed from its original commercial facade Wanadoo. This is now the brand name of France Telecom as a whole and is based in Arcueil, France.

Marketing by Sponsorship

France Telecom supports various events, experiences and activities that are related to their customer’s interests. these include sports events, film showing as well as concerts. Aside from the marketing benefits that the company gains out of placing their brand logo on their sponsored teams and on event announcements, their customers get a myriad of benefits such as priority reservation, exclusive coverage, discounts on event tickets as well as live mobile broadcasts.

Film Perks

The company is a major partner for the Festival de Cannes back in 2000. They also became the title sponsor of the British Academy of Film and Television Arts film awards.

An outdoor cinema event held in major cities across Switzerland called Orange Cinema has been a traditional event for France Telecom clients. They also have a series of channels dedicated solely to movies. The Orange Cinema Series was launched back in November 2008 as a supplement to the company’s new satellite service, the direct-to-home Orange TV.

Movie perks are also offered by the company with their Orange Wednesday Program that treats customers from the United Kingdom, Poland, Austria, Romania and Luxembourg to two tickets for one ticket’s price on pre-announced dates.

A Look at the La Collection

La collection was launched back in 2006 by Didier Lombard. This aims to showcase France Telecom’s newest product innovations and services multiple times a year in order to inform the public regarding the uses and benefits of the products as well as to give details on how to avail of it. after launching these services and products, Orange commits to releasing them within the year for both the French and international markets.

The past nine collections feature over a hundred and fifty new products. these include innovations not only for solo clients but also for companies. One of the products which have been marketed for multiple markets across the globe includes the Flybox which is available in six countries.

High-def mobile TV was also featured is now available for six countries. The Orange Music Store which streams music live both for mobile phones as well as for the PC is available in nine countries.

The Reach everyone suite which enables clients to communicate better in a corporate environment was released in three countries: France, Belgium and Senegal.

Orange – Mobile Telecommunications and Beyond